gillette x nfl
For years, Gillette has built equity in father/son relationships. They have also featured NFL players in their ads. This campaign brings them both together. The campaign was launched with a long-form film featuring Shaquem Griffin, his twin brother, and his dad, Terry.
Nothing Comes Easy :60 Grey NY_CW Brian Pluta_AD Jon Cochran
gillette x nfl_first games
The campaign went beyond film. We send three dads to their sons first NFL games. We then showed the players their dads, watching their first game.
First Games Grey NY_CW Crystal Deuel_AD ?????