washington post_massmutual

65% of financial articles targeted at women incorrectly define them as “excessive spenders.” This misrepresentation has affected how society feels about women and money, with real implications. So we challenged the media’s biased portrayal of women’s spending, using the media itself. Mass Mutual partnered with The Washington Post to to expose these incorrect categorizations, using their logo’s likeness to literally spell out the lies the media publishes about women—and challenge the industry to do better.