uncomfortable truths_massmutual
The life Insurance category has never been able to talk about what it actually deals with. Death and money. Two of life’s most uncomfortable topics. So we launched the Uncomfortable Truths campaign for MassMutual. Because the only way to feel comfortable with tomorrow, is to talk about it today.
Many talented creative teams worked on this campaign.
CD/CW Mike Abell_CD/AD Kevin Gentile
CD/CW David Cappolino_CD/AD Madeline DeWree
CW Will Milowsky_AD Cerinn Park
sleepless papa_massmutual
41% of Americans admit worrying about finances have kept them up at night. Just ask Sleepless Papa. He isnt just a character in the latest MassMutual Uncomfortable Truth spot. He’s a late night TikToker who’s financial stress makes for some great content.
Not Trending :30 Grey NY_CW Will Milowsky_AD Cerinn Park
